Privacy Policy

This Privacy Policy ("Policy") describes how 777fe3 ("Platform", "we", "us", "our"), accessible at https://777fe3.cam, collects, processes, stores and protects the personal data of its users ("you", "your"). It also explains the rights you hold in relation to that data and how you may exercise them.

777fe3 is an English-language online gaming information platform built for Pakistani players. We provide transparent, informational content on sports betting markets, live casino games, responsible gambling tools and payment options relevant to users across Pakistan — from Karachi and Lahore to Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar.

We take your privacy seriously. This Policy is written in plain, accessible English so that every user — regardless of their technical background — can understand exactly how their data is handled. By continuing to use the Platform, you acknowledge that you have read and understood this Policy.

The following definitions apply throughout this Policy:

We collect personal data in the following categories, limited to what is necessary for the purposes described in this Policy:

We collect personal data through the following channels:

Data you provide directly when you register an account, complete a profile, contact our support team, submit feedback or respond to communications from 777fe3. This includes all information entered into any form on the Platform.

Technical and usage data collected automatically when you browse the Platform. This includes data gathered via cookies, web beacons, server logs and similar tracking technologies. See Clause 8 for full details of our cookie practices.

We may receive limited data from third-party analytics providers and fraud-detection services that help us maintain platform security and improve user experience. Any such data is handled under strict contractual data-processing agreements.

We do not purchase personal data from data brokers or any other commercial data sources.

We process your personal data only where a valid legal basis exists. The bases we rely upon are as follows:

• Contract Performance: Processing that is necessary to register your account, provide platform features and fulfil our obligations under the Terms & Conditions.
• Legitimate Interests: Processing required for our reasonable business purposes, such as platform security, fraud prevention, improving user experience and internal analytics — provided these interests are not overridden by your rights and freedoms.
• Consent: Processing based on your clear, affirmative agreement, such as non-essential cookies and certain marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.
• Legal Obligation: Processing necessary to comply with applicable laws and regulations, regulatory requests or court orders.

Where we rely on legitimate interests, we conduct a balancing assessment to ensure our interests do not unduly override your right to privacy.

We use the personal data we collect for the following purposes:

• Account Management: To create, maintain and administer your user account, including identity and age verification where required;
• Platform Delivery: To provide, personalise and continuously improve the content, features and functionality of 777fe3;
• Security & Fraud Prevention: To detect, investigate and prevent fraudulent activity, unauthorised access, abuse of promotional offers and other security threats;
• Customer Support: To respond to your enquiries, complaints and support requests in a timely and helpful manner;
• Responsible Gambling: To operate responsible gambling tools including deposit limits, loss limits, session time controls and self-exclusion features;
• Communications: To send you essential service notifications, account alerts and — where you have consented — relevant promotional updates. You may opt out of non-essential communications at any time;
• Analytics & Improvement: To understand how users navigate the Platform, which content performs well, and where improvements can be made — using aggregated, anonymised data where possible;
• Legal Compliance: To meet our obligations under applicable laws, respond to lawful regulatory requests and enforce our Terms & Conditions.

We will not use your personal data for any purpose that is materially different from those listed above without first notifying you and, where required, obtaining your consent.

777fe3 does not sell, rent or trade your personal data. We share data only in the limited circumstances described below:

• Service Providers: We engage trusted third-party processors — including cloud hosting, analytics, fraud detection and customer support technology providers — who handle data strictly on our behalf under binding data processing agreements;
• Identity Verification: Where age or identity verification is required, your verification documents may be shared with licensed KYC (Know Your Customer) service providers;
• Legal Authorities: We may disclose data to law enforcement agencies, regulatory bodies or courts of competent jurisdiction where required by Applicable Law or a valid legal order;
• Business Transfers: In the event of a merger, acquisition or sale of substantially all assets, personal data may be transferred to the acquiring entity, subject to equivalent privacy protections;
• With Your Consent: We may share data with third parties in any other circumstance where you have provided explicit, informed consent to that sharing.

777fe3 uses cookies and similar technologies to operate the Platform effectively and understand how it is used. We categorise our cookies as follows:

These cookies are essential for the Platform to function and cannot be disabled. They enable core features such as user authentication, session management, security tokens and remembering your privacy preferences. No personal information is stored beyond what is functionally required.

We use anonymised analytics cookies to understand which pages are most visited, how users navigate the site, and where technical issues occur. The data collected is aggregated and does not identify individual users. We rely on your consent to deploy these cookies.

These cookies remember your stated preferences — such as language settings or responsible gambling tool configurations — to provide a more personalised experience on return visits. They are activated with your consent.

You may adjust your cookie preferences at any time through your browser settings. Please note that disabling strictly necessary cookies may impair core Platform functionality. Removing analytics and functional cookies will not prevent you from using the Platform but may reduce personalisation.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by Applicable Law. Our general retention guidelines are as follows:

• Active Account Data: Retained for the duration of your account's active status plus a reasonable post-closure period to resolve disputes and meet legal obligations;
• Identity Verification Documents: Retained for the period required by applicable anti-money-laundering and Know Your Customer regulations — typically five (5) years from the date of verification;
• Transaction Records: Financial and wagering records retained for a minimum of five (5) years in accordance with standard regulatory practice;
• Support Communications: Correspondence with our support team retained for up to three (3) years from the date of last contact;
• Analytics Data: Anonymised, aggregated analytics data may be retained indefinitely as it cannot be traced back to an individual;
• Cookie Data: Session cookies expire when you close your browser; persistent cookies expire within the period specified in our cookie settings.

When data is no longer required, we securely delete or anonymise it in line with industry best practices. You may request early deletion of your data in accordance with Clause 11.

We implement a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• TLS/SSL encryption for all data transmitted between your device and our servers;
• Encryption of sensitive data at rest using industry-standard algorithms;
• Strict access controls limiting data access to authorised personnel on a need-to-know basis;
• Regular security assessments, penetration testing and vulnerability scanning;
• Incident response procedures to detect, contain and report data breaches in a timely manner;
• Staff training on data protection obligations and secure data handling practices.

While we take every reasonable precaution, no internet-based platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected users and relevant authorities in accordance with our legal obligations and without undue delay.

Subject to Applicable Law, you hold the following rights in relation to your personal data. You may exercise any of these rights by contacting us at [email protected]. We will respond within a reasonable timeframe and without charge, except in cases of manifestly unfounded or excessive requests.

We may need to verify your identity before fulfilling a data rights request to protect against fraudulent submissions. Where we are unable to fulfil a request in full, we will explain the reasons clearly.

The Platform is strictly intended for adults aged 18 and over, or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from anyone under the age of 18.

If we become aware that personal data has been collected from a minor without appropriate parental or guardian consent, we will take immediate steps to delete that data from our records and close the associated account. If you believe that a minor has registered on the Platform or provided us with personal data, please contact us immediately at [email protected].

The Platform may reference or describe third-party operators, games, sporting events — such as PSL T20 matches, ICC tournaments, international football and UFC — and payment options. These references are for informational context only.

Where the Platform contains links to third-party websites or operator platforms, please be aware that those sites operate under their own privacy policies, which are entirely independent of this Policy. 777fe3 has no control over, and accepts no responsibility for, the privacy practices or content of any third-party site. We strongly recommend that you review the privacy policy of any third-party site before providing personal data to it.

As an online platform serving users in Pakistan and potentially other jurisdictions, some of the personal data we hold may be processed or stored on servers located outside Pakistan. Where such transfers occur, we take steps to ensure that your data receives a level of protection consistent with this Policy and Applicable Law.

These steps may include:

• Entering into standard contractual clauses with data processors located in third countries;
• Transferring data only to jurisdictions that provide an adequate level of data protection as determined by relevant regulatory frameworks;
• Implementing supplementary technical and organisational safeguards where required.

You may request further information about our international transfer safeguards by contacting us at [email protected].

We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements or platform features. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users via email.

We encourage you to review this Policy periodically to stay informed about how we protect your personal data. The most current version of this Policy will always be available at https://777fe3.cam/privacy-policy. Your continued use of the Platform after any update constitutes your acknowledgement of the revised Policy.

If you have any questions, concerns or requests relating to this Privacy Policy or our data practices, please do not hesitate to contact our team. We are committed to addressing all data-related enquiries promptly and transparently.

Our email address is displayed as plain text and is not a clickable link. To reach us, please copy the address and paste it into your email client. We aim to respond to all privacy-related enquiries within five (5) business days. For formal legal notices related to data protection, please state clearly in your message subject line that it is a formal legal notice.